Lifeways transformation chief shortlisted for digital innovation award

Lifeways is delighted to announce that its Chief Transformation Officer, Amanda Brooke, has been shortlisted for Digital Innovator of the Year at the Social Care Leadership Awards. 

The sector-wide awards celebrate and recognise leaders who are transforming social care through innovation and technology. 

Since joining Lifeways, Amanda has spearheaded a digital-first transformation that has revolutionised the way the organisation works – from introducing e-rostering with the Deputy app, to enhancing frontline care and support through the Nourish app.  

Her leadership in rolling out these game-changing initiatives has increased efficiency, accelerated processes, freed up staff time, and delivered cost savings that are being reinvested into services to support people across Lifeways.  

“I’m absolutely over the moon to be shortlisted for Digital Innovator of the Year at this year’s Social Care Leadership Awards," said Amanda.

“This achievement would not have been possible without the dedication and commitment of my team and the many colleagues involved in our project groups, as well as everyone who has embraced these changes and helped make them such a success.

“I’d like to wish a huge thank you to everyone involved in making this happen and I look forward to attending the ceremony later this year.”

Andrea Kinkade, Chief Executive of Lifeways, added: “Amanda’s vision and leadership in driving Lifeways’ digital transformation has been truly remarkable and it’s making a tangible difference to the quality of care we deliver to the amazing people we support. 

“Her work has helped us improve across so many different areas which is benefiting our team members and the people we support. I’m so thrilled that she has received this recognition. It is a testament to her dedication and the tangible impact she has made across the Lifeways." 

The Social Care Leadership Awards celebrate the sector’s most visionary and influential leaders, recognising those who are shaping the future of social care.  

Winners will be announced at a ceremony in London on 21 October 2025. 

For more on the awards, click here: Social Care Leadership Awards Categories – The Social Care Top30